LPT Realty vs. Realty ONE Group: Which Brokerage is Right for You?

Choosing the best brokerage? Whether you're focused on maximizing earnings, reducing expenses, or growing your business, LPT Realty and Realty ONE Group take different approaches. Let’s break it down—straight facts, no fluff.

Earnings & Commission: What Do You Take Home?

🔹 LPT Realty – Two commission models:
• Business Builder Plan: $500 per transaction, $5,000 cap.
• Rev Share Partner Plan: 80/20 split, $15,000 cap.
• Keep 100% of your commission after capping.

🔹 Realty ONE Group – 100% commission model with flat fees on every transaction, typically $100-$300 per deal.
• No cap—agents pay transaction fees indefinitely.

👉 Want to cap out and keep all your commission? LPT Realty is the better choice.

Costs & Fees: What Are You Paying?

🔹 LPT Realty – $195 per transaction (until cap), $500 annual fee, no monthly desk fees.
🔹 Realty ONE Group – Flat transaction fees, monthly desk fees (varies by office), and no franchise or royalty fees.

👉 If you prefer predictable, lower costs, LPT Realty offers a better structure.

Long-Term Income: Can You Build Wealth?

🔹 LPT Realty – Revenue-sharing program, stock awards, and team overrides, allowing you to create passive income streams.
🔹 Realty ONE Group – No revenue-sharing opportunities or stock incentives.

👉 Want additional income beyond commissions? LPT Realty provides multiple ways to grow wealth.

Technology & Support: Which Tools Help You Succeed?

🔹 LPT Realty – Access to Lofty, KVcore, and Follow Up Boss, plus ongoing training and coaching.
🔹 Realty ONE Group – Proprietary zONE platform for CRM, marketing, and training resources.

👉 Prefer versatile tech tools? LPT Realty. Want an all-in-one company system? Realty ONE Group.

Building a Team: How Much Freedom Do You Have?

🔹 LPT Realty – No restrictions on team branding; grow your team your way.
🔹 Realty ONE Group – Team branding must follow corporate guidelines.

👉 If branding and team growth flexibility matter, LPT Realty gives you full control.

Who’s the Best Fit?

✅ LPT Realty – A great fit if you want:
✔️ Higher commission potential
✔️ Lower, predictable fees
✔️ The ability to build your team without restrictions
✔️ Stock and revenue-sharing opportunities

✅ Realty ONE Group – Ideal for agents who:
✔️ Like the simplicity of a flat-fee model
✔️ Prefer a structured system for branding and teams
✔️ Want an integrated, proprietary tech platform

Final Thoughts

If financial growth, multiple income streams, and flexibility are what you’re after, LPT Realty is a strong choice. If you prefer a flat-fee model with structured branding and in-house tech, Realty ONE Group might be a better fit.

👉 Still unsure? Let’s connect and find the best brokerage for your career! 🚀